Category First, Brand Second

Categories make brands—not the other way around. If you don’t own the category, your brand will always be just another option. Let that be your north star and the foundation for everything you do.

This is where the Vibe Check comes in.

What’s A Vibe CHECk?

The Vibe Check is a deep dive into your business to uncover your story, define your category, and craft a plan to own it. We’ll show you how to make a killer first impression and what it takes to dominate your space.

HOW We Cook:

Step 1: Share Your Story
Fill out our form to tell us about your business and current challenges.

Step 2: Schedule A Fit Call
We'll conduct an in-depth analysis of your brand, identifying key strengths and opportunities for growth. Then, we’ll jump on a call to see if we’re a good fit for one another.

Step 3: Conduct a Vibe Check
LFG!

Two people standing outdoors in an urban setting. The person on the left is a tall man with dreadlocks, wearing a white graphic t-shirt with red and teal lettering and a picture of the Statue of Liberty. The person on the right is a woman with long hair, wearing a black t-shirt and black pants. Both are looking at the camera with confident expressions.

VIBE CHECK